Ghirardelli is the best-known chocolate maker from San Francisco, but by no means the only one. The Bay Area is very serious about food, and boasts many fine chocolatiers such as Guittard, Scharffen-Berger, Joseph Schmidt, and Michael Recchiuti, all of which uphold a much higher standard of quality than Ghirardelli (while not inedible dreck like Hershey’s, Ghirardelli is over-sweet and fairly lackluster).

Guittard is not as well known, as they used not to sell retail (their chocolate is used, among others, by See’s Candies and Boudin Bakery, and I once had a wonderful cherry and Guittard chocolate cake at Eno in Atlanta). This changed when they recently introduced a line of premium chocolates, named after the firms’s French founder, Etienne Guittard.

They probably don’t have an extensive distribution network yet, but their products are starting to trickle into finer San Francisco groceries like my neighborhood one, Lebeau Nob Hill Market (“People in the Know / Shop at Lebeau”).

I bought a 500g box of their “Soleil d’Or” milk chocolate, packaged as a box of “wafers” (little quarter-sized pieces reminiscent of Droste Pastilles). In this form, it is intended for cooking, but the bite-sized wafers are also perfect for snacking. It has a relatively high cocoa content for milk chocolate (38%, the usual is more like 32%), which gives it a satisfying taste that lingers in the mouth. This chocolate is also well balanced, it does not have the malty harshness of Scharffen-Berger milk chocolate or the milky aftertaste of Valrhona “Le Lacté”. In fact, it comes close to my personal favorite, Michel Cluizel “Grand Lait Java”, no small achievement, specially when you consider the difference in cocoa content (38% vs. 50%) and the price difference ($9 for a 500g box vs. $5 for a 100g tablet).

Update (2004-12-30):

Guittard updated their packaging (shown right). The newer one is more classy and eschews the pretentious “Soleil d’Or” and “Collection Etienne” labels, but the chocolate itself is unchanged. The box is also slightly lighter (1lb or 454g vs. 500g for the older one, i.e. a 10% price increase…), but at $9.99/lb, you are still paying Lindt prices for near Cluizel quality